Content creation is the contribution of information to any media and most especially to digital media for an end-user in specific contexts. While, content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers.
"The idea central to content marketing is that a brand must give something valuable to get something valuable in return. Instead of the commercial, be the show. Instead of the banner ad, be the feature story."
There is no denying the fact that there is currently a massive surge of interest in content marketing from all types of brands underway thus turning readers into high-end customers.
The main motive behind my speaking over content creation and marketing is to share with you a word on AlphaDigest.
AlphaDigest.com, a premium lifestyle, entertainment and technology portal based out of Bangalore, India, has announced a strategic content offering for consumer startups in India.
AlphaDigest announces content creation, marketing and strategy plans for consumer startups
B2C Ventures Stand To Gain From Volumetric Marcom Advantage
The magazine is available on web, social and mobile (Android) platforms, and plans to go to print by end-of-year 2017. They have already recruited a heady mix of veteran bloggers from around the nation, such as Forbes-nominated author and veteran content marketing strategist Shomprakash Sinha Roy and Former Femina Features Writer Tvara Mehta. Also joining their ranks are fashion and lifestyle bloggers such as Flescia D’Souza and Prerna Maynil, who happens to be officially recognized as Deepika Padukone’s biggest fan.
AlphaDigest is currently associated with public relations agencies such as Value360 and MSLGroup for press release distribution and editorial support. Presently, they have an organic viewrship of more than 50,000 readers in the lifestyle and entertainment space. However, AlphaDigest’s biggest strength lies in content drafting, editorial and graphic support. The magazine boasts of an excellent aesthetic interface, and is an eye-catching proposition for marcom strategists and brand managers across the country, when it comes to content creation and marketing solutions.
AlphaDigest also welcomes guest bloggers and columnists to submit their content at Submit, which then undergoes an editorial review before publication. Their current publishing portfolio encompasses lifestyle, entertainment and technology, diversified into various consumable segments. If you are a writer/content creator in these segments, consider writing for them!
“There is a growing trend of creative control and autonomy flowing unidirectionally towards content creators, and the right aggregators must create a supportive ecosystem for baseline contribution.”, says Shomprakash Sinha Roy, the honorary editor-in-chief.
“Automation is the keyword behind a sustainable content strategy, and we at Alpha (alphadigest) are working very hard to realize that dream for consumer startups.” says Gaurav Singh, Head of Technology at AlphaDigest.
AlphaDigest represents the cream of the collaborative blogging industry, bringing together elements of citizen journalism and brand-integrated content, creating a unique value proposition for consumer-centric enterprises. They have already created integrated editorial features for organizations such as Uber, NestAway, HappyCook, Furlenco, Tinder and Treebo among others.
Their editorial team provides best-in-class content wireframes, content creation, design and digital treatment. So, if you’re a consumer brand/startup, just let them know and savour the benefits of advertising or partnering with AlphaDigest. To explore a volumetric content partnership with the magazine, you can write to email@example.com
AlphaDigest is India’s leading premium lifestyle, entertainment and technology magazine. It is currently served on Web, Social and Mobile Publishing platforms. The magazine enjoys a healthy readership of over 50,000 subscribers across their digital footprint and Android platform. The company is based out of Bangalore and is a favorite digital destination for content creators and sponsors alike.
Media Contact: Gaurav Singh, Head of Technology, AlphaDigest.
Tel: +91-9591724957, Email: firstname.lastname@example.org